How do you know if your marketing game is not on point? How much should you be spending, and is it even working? Here are some tips that might let you in on the fact that your marketing game needs some work.
#1 YOUR COMPETITION IS OVERTAKING YOU
Simply put, if the brands that were less successful at one stage are slowly but surely overtaking you then it’s time to make a move. You can see this if there are competitors overtaking you in search results. Chances are they have enlisted the help of professionals to give them that extra SEO push.
#2 YOUR EMAILS ARE NOT GETTING REPLIES
You might be using and reusing the same email tactics on a regular basis or your subject line might be putting potential clients off. Freshen things up and get your act together. Have a look at some of the best emails from the best in the business if you need a boost and you might just find something inspiring that will get you over the line and in the inbox.
#3 YOU HAVE A BLOG, BUT IT’S NOT GREAT
Google takes not of everything including the way you go about writing your blog posts. If they are not regular or they are just uninteresting you are sure to go down in the ranks. Other companies may have hired professionals to write blogs and this might be something you should consider if it needs work.