Branding is an essential part of any company’s success. The way that your brand is established and promoted ultimately
When you are branding your company there are a number of things to take into consideration so that you can create a signature brand that people will be able to connect with, but most of all become recognizable amongst some of the best in your industry. Here are the six questions you need to answer before putting all your money into marketing your brand. Read below and reflect on which ones you have the answers to and which ones you really need to reconsider.
#1 WHO ARE YOU?
What is in a name? A lot apparently and this is by far is one of the most important factors you need to have just to get you started.
#2 WHAT BUSINESS ARE YOU IN?
What is the industry or niche that your company fits into? By understanding this you will be able to figure out where you can go from here and who your competition is.
#3 WHO ARE YOUR CUSTOMERS?
Knowing your target audience is key when driving your business forward. Think about where they live, what age they are, their lifestyle, their job and many other factors.
#4 THE X FACTOR
What makes you different from the rest of the pack? The answer can be anything from the services you provide, your one of a kind product or your brand itself.
#5 WHO IS YOUR COMPETITION?
By narrowing down your niche and your target audience in combination with your special X factor you can deduct who your competition is. This is hugely important in that you can use the best in the business as your mentors. Look at what they are doing that is making them so successful and then see what you can do with your own company.
#6 WHAT ARE THE UNIQUE BENEFITS YOUR COMPANY OFFERS?
Somewhat different from the X factor, you need to discover what benefits your company can offer its clients. Relaying this to them is necessary in order to gain trust and a great reputation.
These six questions need to be asked before deliberating your marketing strategy. Although they may seem simple, some of them will take time to answer and that is OK. Exploring these questions will allow you to learn more about your company and how you can make your mark in the industry.