There is something to be said about marketing companies taking advantage of the lucrative music industry. This is a very clever way for brands to connect with their younger customers. In doing so they can form a firm bond with their younger audiences that will follow through the rest of their lives potentially. We are talking hundreds of thousands of dollars at the least, with amounts totaling in the billions for some of the biggest music festivals around.
WHY INVEST IN MUSIC FESTIVAL MARKETING?
One of the most famous musical festivals that is world renowned is Coachella, with its popularity growing year in and year out to remarkable lengths. Coachella is a celebrity magnet that not only has famous people performing, but also has celebs running around the place snapping photos for social media platforms reaching millions of people per photo. Attracting huge crowds for festivals such as Coachella is no problem due to the wide range of musical genres performing. Coachella has seen musical performances from the likes of Prince, Daft Punk, Rage Against the Machine, Amy Winehouse, Kanye West, the Chemical Brothers, Lana Del Rey, Rihanna and Madonna.
Famous festival goers that flock to Coachella routinely include Paris Hilton, Diane Kruger, Kendal Jenner, Lady Gaga, Drake, Selena Gomez and many, many more. Utilizing social media tools like Twitter, Instagram and Snapchat to show how much of a good time they are having. Marketing gurus will see that this is one of the best ways to advertise their brands, hoping to end up in one of those photos. Two Coachella weekends in the year 2013 brought a record breaking $67 million. Today we cover ten of the biggest brands that sponsor great music festivals around the world such as Coachella. Check out the list below for the brands that rake in the big bucks.
COACHELLA 2013 Sponsors
Other brands that are very active on the music festival scene include Heineken, Jägermeister, Budweiser, State Farm and Jack Daniel’s. There are also brands like Microsoft, Fiat and Dr. Pepper that have backed and played one of the principal roles in breaking through some of the biggest musical hits in the world. It is safe to say that the music industry is huge, but still growing and investing in marketing these festivals is one of the best ways to push your brand, skyrocketing it into the stratosphere.